heyeye

CLIENT PROJECT / FASHION & OBJECTS

TAG
KLOI.

An editorial world.
Seen in stills and motion.

Watch the film 00:31
CREATIVE DIRECTION & AI PRODUCTION
HEY EYE STUDIO
Chocolate draped gown, gold jewelry and structured bag against a Paris doorway
01 / PARIS

THE COMMISSION

Start with the pieces.
Find their world.

TAG KLOI commissioned Hey Eye to create still imagery around the dress, bag, jewelry and vase, with the ambition of bringing them together in a film.

The resulting visual study explores different settings, casting and light. A chocolate draped gown, a structured bag, gold jewelry and blue-and-white porcelain recur across the imagery shown here.

Client
TAG KLOI
Work shown
Editorial stills & short film
Format
Commissioned visual study

01 / SELECTED STILLS

The line. The drape.
The presence.

A concise edit from the study, moving from the street to sunlit interiors.

Full view of the chocolate gown and brown handbag on a stone street
01A / THE SILHOUETTEParis direction
Rear view of the gown showing its open back and draped fabric
01B / THE REVERSEParis direction

A CHANGE OF LIGHT

The same pieces enter a different atmosphere. Sea light and painted walls give the gown and porcelain another setting.

Back of the gown in a sunlit room overlooking the sea, with a vase in the foreground
02 / SEA LIGHTAegean direction
Model in the chocolate gown beside a blue-and-white vase on a wooden table in a frescoed room
03 / PAINTED WALLSVilla direction

THE OBJECT

Porcelain enters
the story.

The vase appears beside the fashion pieces in the stills, then becomes a subject in the film.

Rows of blue-and-white long-necked vases on wooden shelves in a film frame
FRAME FROM THE FILMBlue & white porcelain

02 / THE FILM

A closer look.
In motion.

Fabric, jewelry, the bag and the vase share a short film set among stone streets and a workshop.

TAG KLOI / HEY EYE00:31 · SOUND AVAILABLE

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